The Store

Once upon a store...

This store has some story. Two stories for starters! It was constructed a century ago, in an age when stairs were still kinda knifty. (They still are!)


From its humble beginnings on the wide-open plains, to today's expression as a cornerstone of downtown Invermere, this building’s story is just one of many.

About Paragraph

Curated goods and wares designed to inspire.

Fresh takes on uncommon items.

Discover different, here.

New ideas, start with Paragraph.

Wander in.

There’s wonder in store.

About Us

C’mon in. A little adventure awaits. 

After years of meaningful work with Kicking Horse Coffee, Paragraph owners Scott and Nicole traded boardrooms and business for backpacks and boots. They took a hiatus, travelling with their young son and daughter, on a family adventure that circled the globe. What they found on their journey reshaped how they saw home: the best places make people feel curious, connected and alive. 


Paragraph Mercantile is their next chapter. It’s a modern general store born from those travels, built to bring a little wonder back home. And to offer the fresh takes that make the everyday ordinary, well, a little more extraordinary. 


Visit Us

1201 7th Avenue, Invermere, BC V0A 1K0
Get directions

Monday to Saturday 10:00 AM — 5:00 PM

Sunday 11 AM - 4 PM